Industry Benchmarks for CAC

Why Benchmarks Matter

A "good" CAC is highly relative. A $500 CAC might be terrible for a B2C mobile app but excellent for an Enterprise B2B software company.

*Note: These are rough estimates and can vary widely based on the specific niche and business model.*

**E-commerce:** $40 - $80

**B2B SaaS:** $200 - $500+

**Financial Services:** $150 - $300

**Real Estate:** $200 - $600

**Consumer Goods:** $20 - $50

Don't just look at the raw number. Always evaluate your CAC in the context of your LTV and overall profit margins.